Exclusive: This Trendy Millennial Brand Debuts Size-Inclusive Wedding and Bridesmaid Dresses
Lulus has heard you, which is why the millennial-beloved brand is now making pieces for brides, bridesmaids and wedding guests of all sizes. Fifty percent of women between sizes 12 to 32 said they experienced anxiousness even before stepping into a bridal boutique, according to The Knot 2019 Fashion Study for Size Inclusivity, and trying on gowns created an even greater sense of discouragement. Brides sizes 12 and up replied that they were twice as likely to feel self-conscious about the shopping experience than those sizes 0 to 10.
Lulus, like other key brands, is combatting this sentiment in 2020, starting with expanded sizing in its retail offerings. The e-commerce brand’s latest collection will feature over 50 styles from sizes XXS to a 3X—and all in time for your spring and summer weddings. “Not every bride is the same size,” Colleen Winter, CEO and co-founder of Lulus, tells The Knot. “Our goal with this collection is to make sure all of our bridal customers feel confident and beautiful on their special day. We’re thrilled to be introducing inclusive sizing in bridal, which is one of our most popular categories today.”