No two weddings are alike, which is what keeps the wedding industry so fascinating year after year. From celebratory hashtags and social media announcements to mixed-gender wedding parties and the inclusion of local food, it's no surprise that personalization is the one constant theme. In this year's Newlywed Report, you'll notice a continued shift in the traditional wedding season and how couples are relying on technology from the engagement through their wedding day. Planning is also starting earlier than ever before. Based on the largest survey of its kind, WeddingWire gives you the truest look into modern day engagements, planning, average cost and more.
'Tis the season for proposals, as nearly 40% of all engagements happen between Thanksgiving and Valentine's Day. While 52% of individuals are surprised by the ring, 1 in 3 show their partner photos of the ring and/or style they like. (Fun Fact: 3 out of 4 Millennials even go beyond the ring and start planning their wedding prior to the proposal!) Given the natural excitement, couples are quick to pick a date with the majority now setting their sights on a Saturday in the fall.